With millions of users globally, social media is a powerful force. As a result, many companies use it for online marketing. While this is an excellent opportunity, you won’t get the most out of it without a comprehensive plan. If you want to take full advantage of social media marketing, you need to follow these three steps.

1. Choose Platforms That Complement Your Goals

There are a wide variety of social media platforms out there and each has its own pros and cons. To ensure the platform will help you reach your goals, you need to do some research.

One of the most important things is to find out if a platform caters to the demographic you want to reach. For example, TikTok is primary used by teens and young adults, while Facebook tends to have older users.

2. Offer Quality Content

There’s definitely pressure to post often on social media accounts, but that doesn’t mean quantity trumps quality. Followers aren’t interested in a deluge of mediocre posts — they want tweets and stories that offer value. That means you need to invest in creating quality content.

If you make quality a priority, you may not have to put as much effort into advertising. How does this work? When people like your posts, they share them. This means you can reach exponentially more users. This is one of the best things about social media marketing.

3. Engage Your Audience

What unique element does social media offer compared to other forms of online marketing? The answer is audience engagement.

When you post on Twitter, you’re talking directly to your followers and anyone else who cares to read it. In fact, you can even ask questions or make polls to get responses. This is an excellent way to see what consumers are interested in.

This also means that costumers can engage directly with you. For example, people may address your company in a public post if they have a complaint. While this may seem like a negative, you can easily turn it into a positive by showcasing your customer service skills in a reply.

Great social media marketing means juggling lots of tasks, but it offers many benefits to companies. With a strong presence on social media platforms, you can promote your brand, drive traffic to your website and get honest feedback from followers. Now that you have these three tools in your toolbox, you can start your own campaign and watch your online influence grow.